Unugly Market, the embodiment of wonky fruits and vegetables, stands as a brand dedicated to combating food waste while bolstering our Australian farming community. The inception of this project occurred during a fruit-picking venture, where the sheer volume of discarded produce based on appearances left me astonished. Unugly Market emerged from the desire to shift perceptions around imperfect fruits and vegetables, fostering a movement that champions sustainability and accessibility in the realm of grocery shopping. Our mission is clear: to rescue these oft-overlooked gems and forge a path towards a more sustainable, affordable, and conscientious grocery market.
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