I'm a Graphic Designer with over 4 years of experience, specialising in creating compelling visual identities and engaging content. My journey began with a foundation in Visual Communication, and over time, I've developed a passion for designs that not only captivate but also solve real-world problems. While my current role focuses on graphic design, I've actively collaborated with real companies on projects that bridge the gap between aesthetics and functionality. These experiences have deepened my interest in UX/UI design, where I aim to create user-centred solutions that are both intuitive and impactful. I'm eager to continue evolving in the design field, blending my graphic design expertise with a user-focused approach to deliver designs that are not only visually appealing but also engaging and problem-solving. Let's connect and explore how we can create designs that inspire and deliver value.
Unugly Market, the embodiment of wonky fruits and vegetables, stands as a brand dedicated to combating food waste while bolstering our Australian farming community. The inception of this project occurred during a fruit-picking venture, where the sheer volume of discarded produce based on appearances left me astonished. Unugly Market emerged from the desire to shift perceptions around imperfect fruits and vegetables, fostering a movement that champions sustainability and accessibility in the realm of grocery shopping. Our mission is clear: to rescue these oft-overlooked gems and forge a path towards a more sustainable, affordable, and conscientious grocery market.
Rebranding GROUP WORK -ALIGN COLLECTIVE Align Collective is a group of like-minded designers with unique skill sets that joined together during a UTS Shopfront initiative to rebrand Soulgen. The collective consists of Madeleine Garratt, April Tran, Haylee Kim, Zijiang Yang and Marc Pizzinato. Soulgen is a social-enterprise consultancy that collaborates with councils, organisations, young people and diverse communities to grow their confidence and work better together. To achieve this they use Asset Based Community Development, co-design, storytelling and creative arts.
Full website design and build for a concept team collaboration platform. This website also includes a beautiful blog. I have built the website and the blog in Webflow which has one of the best CMS for blog hosting.
Crafting my personal identity demanded a clear and minimalist aesthetic. For the logo, I chose to feature my name "Haylee," a reflection of who I am. To highlight the distinct spelling "lee," I employed the phonetic alphabet. A logo that speaks to my individuality in a simple yet profound manner.
Design isn’t just a job—it’s my passion and my way of communicating ideas with impact. As a Graphic Designer with over 4 years’ experience, I specialise in turning concepts into visually striking assets that engage audiences. My expertise includes website design, branding, and marketing collateral. Having worked both in‑house at an IT company and within a marketing agency, I’ve developed a versatile skill set and a clear understanding of different client needs and workflows. I deliver polished, cohesive designs that elevate brand visibility and resonate with target audiences. With a strong eye for detail and a knack for visual storytelling, I bring clarity and consistency to every project.